Charles Leadbeater: The rise of the amateur professional - TED Talks

Charles Leadbeater's theories on innovation have compelled some of the world’s largest organizations to rethink their strategies.

A financial journalist turned innovation consultant (for clients ranging from the British government to Microsoft), Leadbeater noticed the rise of "pro-ams" -- passionate amateurs who act like professionals, making breakthrough discoveries in many fields, from software to astronomy to kite-surfing.

His 2004 essay "The Pro-Am Revolution" -- which The New York Times called one of the year's biggest global ideas -- highlighted the rise of this new breed of amateur.



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